Master in Market Research and Consumer Behavior
View Programs listThe program
The Master in Market Research and Consumer Behavior prepares young professionals from diverse backgrounds for creative or analytical careers that involve understanding markets and consumers to help companies, non-profits and governments design and promote winning products and services.
- Expertise and impact: What do market researchers do? They are the experts who run focus groups, conduct customer and voter surveys, help design and test new products and services, analyze market opportunities, study and understand social networks, help design and track advertising campaigns, and study customers and voters to understand how they think and feel.
- Job opportunities: There is a large and rapidly growing demand for professionals trained in market research and consumer behavior. This program is a gateway into exciting and lucrative careers in a wide range of roles and industries, for example: market research, consumer insight, product design and development, integrated communications, psychology of marketing, advertising, consulting, political campaigns, and public policy.
- Is it right for you? If you have an undergraduate degree in marketing, advertising or any of the social sciences (psychology, economics, public relations /media, communications, etc.) or applied sciences (engineering, computer science, etc.) then you already have a solid background in areas like critical thinking, problem solving, working with data, and designing and testing your ideas. This program is designed to enhance your knowledge and skills through practical, hands-on training in the methods of market research, the psychology of consumers and citizens, and the business of marketing and advertising. If you consider yourself a creative or analytical person and are interested in becoming an expert in understanding how people behave as consumers or as citizens, then this program may be a good option for you.
- The Advantage
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The Master in Market Research and Consumer Behavior is an innovative program that emphasizes the development of specific expertise and skills that are needed for career success:
- Pioneering program that combines market research and consumer behavior to give graduates a career advantage.
- Employment-focused curriculum designed in conjunction with industry professionals and based on the needs of employers.
- Student Profile
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The program is appropriate for both graduating students and young professionals who are looking for a way to pursue exciting and well-paying market research jobs in the private or public sector.
It welcomes graduates with backgrounds from disciplines such as Marketing, Advertising, Social Sciences (Psychology, Economics, Sociology, others) and Applied Sciences (Computer Science, Engineering, others).
Close - Structure
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The degree consists of three core modules that provide practical training in: (1) Marketing, Advertising & Communication, (2) Consumer Behavior and Psychology, and (3) Market Research & Analytics. Students conduct a substantial real-world project to gain invaluable hands-on training to help them jump-start their careers. Students also receive advanced training in Leadership to develop their skills in influence and persuasion, teamwork, and verbal communications.
Close - Careers
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Our graduates face a large and growing job market in which there is a high demand for multi-skilled professionals who are able to conduct market research, understand behavior, and translate their findings directly into business decisions. Market researchers work in a wide range of roles in marketing, product development, advertising, public relations, communications and media, consulting firms, non-profits, political campaigns, and public policy. And because understanding markets and consumers is critical to the success of an organization, there are many upward paths for professionals who begin their career in market research.
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Your Future - IE & Beyond
If you decide to join us at IE, you will be part of more than a Masters program. Your learning will go beyond the academic courses, and extend to a rich array of on-campus and off-campus activities, and to the cultural and professional life in the city of Madrid. You will benefit greatly from your classmates in the program, from relationships with students in other programs at IE University and IE Business School, and from your relationships with faculty.
During the 10-month program, in addition to gaining expertise in market research and consumer behavior, you will grow as a person and as a professional, make lifelong friends, learn/improve your Spanish, and take part in an unforgettable period of your life in Madrid. Upon graduation, you will become part of the IE community, with access to our global alumni network over 40,000 IE graduates, as well as to our Careers Management Center which will provide you with lifelong career services.
- Your Life
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If you decide to enroll in our Master in Market Research and Consumer Behavior, you will join a thriving community of more than 85 different nationalities that come to IE in Madrid each year for world-class graduate education. Madrid is one of the great cities of Europe, and IE’s campus is centrally located in the beautiful Salamanca neighborhood – only a few stops on the metro from the cultural and historical center of city, and from the many neighborhoods that make up the life of Madrid.
Close - Your Career
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Companies, non-profits and governments are struggling to design their products, services and policies to better meet the needs of their customers and constituencies. As a result, there is a large and growing demand for market research and consumer behavior professionals who can collect, analyze, and interpret information about how people think, feel and make choices.
Close - Your Network
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Being part of the IE Community is more than just being a student. It's also about being a part of a global network of people sharing a set of common goals and ethical values. You will build a network of contacts with your classmates, professors, and associations and clubs, as you will benefit from the corporate relationships that IE has fostered over the years.
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How to Apply
At IE, we seek dynamic, motivated, creative candidates with excellent academic and/or professional backgrounds who have the potential to develop interpersonal and leadership skills demanded of top professionals. If you think that the Master in Market Research and Consumer Behavior is right for you, you can browse the links below to learn more about how to apply, how to finance your program and the next steps you need to take to join us.
Admission is granted on a rolling basis and although early application is recommended, there is no deadline for applications for a particular intake. Admission is valid for two years.
- Admissions Process
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Our rigorous selection process is geared towards selecting those candidates that demonstrate the highest potential. The process is divided into three steps:
- Submission of application form an documents
- Personal Interview
- Final decision
The admissions process is a rolling process and as such there is no deadline for application for a particular intake. More information on the Admissions Process in our Detailed Information.
Close - Requirements
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To be considered for admission, a candidate should provide the following:
- Evidence of completion of a Bachelor degree (or equivalent) from an accredited university. Note: Previous exposure to undergraduate-level statistics is helpful (but not required)
- One-page CV
- Two letters of recommendation
- Official university transcripts (certified translation into English or Spanish)
- English language certificate for non-native English speakers (Cambridge Proficiency, TOEFL, IELTS, EOI). A certificate is not required if you completed an undergraduate degree in English
- Photocopy of current passport
- One passport-size photo
- Duly completed application form, including all supporting documents
- Application fee 120€ (non-refundable and payable by credit card or cash)
- Course Fees
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Candidates pay a non-refundable application fee of 120€ to cover administrative costs.
The tuition fees for the Master in Market Research & Consumer Behavior for the October 2012 intake total 19,200€, including a 1,200€ contribution to the IE Foundation.
IE Financial Aid Department currently offers a range of scholarships and other financial aid options to help you fund your studies in the Master in Market Research and Consumer Behavior. To learn more, click here
Admission is valid for two years, allowing the successful applicant up to two years to reserve a place on an intake, thus allowing students to plan their experience. To reserve a place on the Master in Market Research & Consumer Behavior, intake students are required to make a deposit of 4.000€ + the contribution to the IE Foundation(1,200€)
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Documents
- Need help on the admissions process?
- Watch this diagram or get in touch with us.
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